Virtual products — or digital goods — represent non-tangible items such as memberships, services, warranties, or subscriptions and digital downloads of books, music, videos, or other products. Virtual products can be sold individually, or included as part of the following product types:

• Grouped Product
• Bundle Product

Aside from the absence of the Weight field, the process of creating a virtual product and a simple product is the same.

PayPal has deprecated support for the sale of digital goods through PayPal Express Checkout, and recommends that you use either PayPal Payments Standard or any other PayPal payment gateway to process any order that includes virtual products.

Virtual Product

Step 1: Choose the Product Type

1.

On the Admin sidebar, tap Products. Then, choose Catalog.

2.

In the upper-right corner on the Add Product (  ) menu, choose Virtual Product.

Add Virtual Product

Step 2: Choose the Attribute Set

To choose the attribute set that is used as a template for the product, do one of the following:

• In the Search box, enter the name of the attribute set.
• In the list, choose the attribute set that you want to use.

The form is updated to reflect the change.

Choose Attribute Set

Step 3: Complete the Required Settings

1.

Enter the product Product Name.

2.

Accept the default SKU that is based on the product name, or enter another.

3.

Enter the product Price.

4.

Because the product is not yet ready to publish, set the Enable Product switch to the “No” (  ) position.

5.

Tap  Save  and continue.

When the product is saved, the Store View chooser appears in the upper-left corner.

6.

Choose the Store View where the product is to be available.

Choose Store View

Step 4: Complete the Basic Settings

1.

Set Tax Class to one of the following:

• None
• Taxable Goods

2.

Enter the Quantity of the product that is currently in stock. Then, do the following:

a.

Accept the default Stock Status setting, “In Stock.”

Note that the Weight field is not used, because a virtual product is not shipped.

b.

Accept the default Visibility setting, “Catalog, Search.”

3.

To assign Categories to the product, tap the Select… box. Then, do either of the following:

Choose an existing category:

a.

Start typing in the box to find a match.

b.

Mark the checkbox of the category that is to be assigned.

Create a new category:

a.

Tap  New Category .

b.

Enter the Category Name and choose the Parent Category to determine its position in the menu structure.

c.

Tap  Create Category .

There might be additional individual attributes that describe the product. The selection varies attribute set, and you can complete them later.

Step 5: Complete the Product Information

Complete the information in the following sections as needed:

• Content
• Images and Videos
• Search Engine Optimization
• Related Products, Up-Sells, and Cross-Sells
• Customizable Options
• Products in Websites
• Design
• Gift Options

Step 6: Publish the Product

1.

If you are ready to publish the product in the catalog, set the Enable Product switch to the “Yes” (  ) position.

2.

Do one of the following:

Method 1: Save and Preview

1.

In the upper-right corner, tap Save.

2.

To view the product in your store, choose Customer View on the Admin (  ) menu. The store opens in a new browser tab.

Customer View

Method 2: Save and Close

On the Save (  ) menu, choose Save & Close.

Save & Close

Things to Remember

• 	Virtual products are used for non-tangible products such as services, subscriptions, and warranties.
  	Virtual products are much like simple products, but without weight.
  	Shipping Options do not appear during checkout unless there is a tangible product in the cart.